How to increase online sales in 10 simple way

How to increase online sales in 10 simple way

Anyone with an online store needs to boost sales as much as they can. How do you go about doing it? Although major improvements to your marketing plan or online store are possible. Often all it takes is tweaking and checking a few minor elements on your website.

This is referred to as conversion optimization. Conversion optimization aims to boost the percentage of website users who convert into paying customers. Conversion optimization is critical for new online businesses. Because it allows you to get the most out of each visitor to your site. The more leads or customers you generate from those visits, the higher your cash flow would be.

This guide will show you how to boost your online sales by making a few simple website improvements that you can execute quickly while doing conversion optimization. Each of these suggestions is focused on data or case studies that indicate increased sales.

The Most Important Statistics for Increasing Your Online Sales

It’s a good idea to study the various types of metrics you’ll be using to assess your performance before proceeding with this guide. Of course, you’ll need web analytics tools like Google Analytics (with eCommerce tracking enabled) to monitor your current metrics and see how your changes compare.

The following are the most important metrics to be aware of:

Leads

People who have shown an active interest in your goods or services are known as leads. They have sent you their name or contact details, as well as permission to send them additional information, unlike the average website user.

Here are several methods for calculating the number of leads you have:

  • Subscribers to your email list If you collect email addresses for a mailing list or newsletter, the list of leads is the number of subscribers.
  • Users who have signed up. Even if users aren’t ready to purchase, you can invite them to register for your online store or website. You’re still one of their leads if you’ve ever built an account on one of the online retail stores like Amazon, Etsy, or Walmart without purchasing something.
  • Submissions to the contact form. Users who fill out a contact form on your site to ask you more questions about your company or make a purchase are considered leads.
  • Requests for quotations. Requests for quotations are most often use for services. If you provide garden maintenance or website creation. Chance are that potential clients have contacted you in order to get a price quote for their project. These are your leads, or potential customers.
  • All of the above is true. To gather leads, you can use any of the methods mentioned above. Only make sure you have a way to easily keep track of the number of leads you have per channel for each one you use.

If your online store is brand new, manually counting and tracking leads will be easy. However, depending on how you collect leads. You’ll need to find new tools for evaluating them as your customer base expands. This could be accomplished using email marketing tools or a web analytics application.

Conversion Rate

Your conversion rate is determined by the actions you want users to take on a particular page. The number of visitors who take the action you want divided by the number of visitors who don’t is your conversion rate.

Let’s assume you want to boost conversions on a particular product page. Look at the number of unique visitors who clicked on the “Buy Now” button on that page during the month to calculate your conversion rate for the month.

Then divide it by the total number of unique visitors for that month. If 200 people visited your product page, but only 10 of them clicked the “Buy Now” button, your conversion rate is 5%.

It’s also possible that your aim is to increase the amount of leads you get. You can use a squeeze page to collect email addresses if you’re tracking email subscribers to your newsletter. Comparing the amount of subscribers you get from that website to the total number of visitors to that page will give you the average conversion rate.

You have a lot of choices for calculating your conversion rates and your target for each page on your web would be different.

Bounce rate and exit rate

Bounce rates and exit rates will tell you how many people quit your website or a particular page. It’s crucial to understand the differences between the two so you can figure out which one to use in which case.

Bounce rate

The bounce rate of your website is the percentage of visitors who come to your site, view one page, and then leave. A squeeze page with a high bounce rate and high conversion rate, for example, is a good thing.

This means that once a consumer arrives on your website, the vast majority of them take the action you want them to take. Whether it’s making a purchase or joining your mailing list. However, if your aim is to get people to look through your product list, a high bounce rate means that most people didn’t look any further.

Exit rate

The exit rate of a page, on the other hand, is the percentage of users who leave your website after visiting that page. Regardless of how many other websites they visited previously. Examining your users’ actions on your website and how they work around it will help you understand your exit rate. If you’re using Google Analytics, look under the “Users Flow” report.

How do you boost your online sales? (Fast)

There are a slew of easy ways to boost your online sales. Here are ten improvements you can make right away now that you’re aware of the metrics you need to monitor to improve your online sales:

1. Make use of a customized call-to-action

Since increasing revenue requires calculating conversion rates, it’s critical to maximize where those conversions happen: your calls-to-action.

A call-to-action (CTA) is a page feature that instructs the reader to take a particular action. This may be a button call “Buy Now” or “Add to Cart” on product pages, for example. CTAs, on the other hand, will encourage visitors to do things like join a mailing list, follow a social media group, or share content.

A call-to-action that is “personalized” is more precise. While it does not answer each individual visitor individually, it does consider where they are in your sales funnel. HubSpot discovered that tailoring CTA text based on whether users are travelers, leads, or paying customers improved conversion rates in a sample of over 93,000 CTAs. HubSpot was able to turn 42 percent more tourists into leads as a result of this strategy.

Though their solution was a little more technical, the basic concept of segmenting tourists wherever possible can be followed. If you have an email marketing campaign, for example, you may have a separate campaign that directs paying customers to a particular landing page, whereas unconverted leads are directed to another page. The aim is to keep the customer journey in mind when creating CTAs.

2. Get Your Headlines More Clear

The text in your headline is also crucial to increasing your sales. A headline is typically the first thing your visitors can read, whether it’s on a post, a product page, a squeeze page, or your homepage. It must hold their attention long enough for them to continue reading or viewing your website.

First and foremost, make your bid crystal clear in the headline. Who do you want to be your business’s target customer? What would you do to help them out? Clarity resonates with readers, according to a study conducted by Conductor, an SEO technology company. People wanted headlines that were more explicit on what the content offered.

An investment company was able to raise conversions by 52 percent simply by stating what they do and who they do it for in one case study. “The Wilson HTM Priority Core Fund” was their initial headline, which was a plain declaration of the product name.

The headline that took in the most conversions was seen in the picture above. It specifies the fund’s target audience (investors) as well as its objectives (has managers who try to consistently outperform the market). They’ve increased their lead generation by rewriting their headline to include a straightforward bid.

Examine the news on your website’s major sites, such as your homepage and product pages. Do they say who your target market is, what you do for them, and what they should expect from you? If not, rewrite your headlines and track your conversion rates for any improvements.

3. Clean Up The Site’s Navigation

It’s important to declutter your website’s navigation menus because you want your calls-to-action to be the main focus on most sites. Your visitors’ eyes will be drawn to the CTA by minimizing the navigation elements on your main pages. This will encourage them to act on your CTAs rather than bounce from page to page unnecessarily.

MECLABS discovered that eliminating the top and sidebar navigations from checkout pages improved checkout rates by 10% in one experiment for an online store. Similarly, hiding the main navigation on a babysitting website almost doubled conversion rates.

These tests seem to back up some classic Marketing Sherpa research, which showed that eliminating navigation from key landing pages can increase conversions by 10 to 50 percent.

This isn’t to say that the whole website shouldn’t have navigational elements; it just means that they shouldn’t detract from the page’s main goal.

4. Text Near Your Call to Action Should Be Optimized

You don’t have to neglect the other elements surrounding your call-to-action only because it’s the focus of attention. The text around or near your call-to-action may also have a significant effect on conversions.

There have been many case studies that show that optimizing the text near your call-to-action will increase conversions. Unbounce saw a 31.54 percent rise in sign-ups or conversions in a split-test for an online betting community simply by modifying the text on and around the CTA.

Zalora, an online store, also updated the product text near the CTA and saw a rise of 12% in checkouts. In another case study, modifying the text immediately above the contact form increased the number of leads by 69%.

These case studies demonstrate that copywriting near the CTA should not be done haphazardly. Be deliberate in your writing about your target audience’s interests, aspirations, and needs.

5. Make use of pop-up offers.

When you hear the word “pop-up,” you probably think of an irritating interruption that appears while you’re browsing a website. Pop-ups, on the other hand, can help reduce shopping cart abandonment and increase conversions when used sparingly and strategically.

Pop-ups had a 3-percent conversion rate, according to Sumo, a company that offers lead capture solutions. The top 10% of pop-ups, on the other hand, had a three-fold higher average conversion rate.

Ensure that your pop-ups work well by providing the user with something important and useful. If your deal is a discount or a freebie that your guests would appreciate. The pop-up window will be seen as a reward rather than a nuisance.

By simply incorporating a discount pop-up bid, Kutoa, a company that sells health bars online, increased their sales conversion rate by 187 percent. If you’re looking for more leads, look at Teabox’s example below. Which asks users to offer their name and email address in return for a 20% discount.

6. Increase the amount of whitespace on your website

Between the various elements of your website and online shop, there should be enough “breathing room” or whitespace. Otherwise, your elements would appear crowded. Making it more difficult for your visitors’ eyes to move through your site’s various elements.

The Good, a conversion rate optimization company, discovered that decluttering online stores resulted in higher conversion rates and more sales in a series of case studies. By removing redundant elements and the the use of whitespace. They were able to more than double the conversion rate of a product page in one case.

7. Replace Stock Photos

Don’t feel guilty if you’re currently using stock images in your online store. Most small businesses can’t afford to hire a skilled photographer to photograph their items or employees. However, since actual photographs of people and goods have a beneficial impact on conversions. The expense or effort of using your own photos may be justified.

Bllush, an eCommerce solutions company, discovered that using user-generated product images boosted conversions by at least two times over using a stock picture in a series of tests. To put it another way, you shouldn’t just show your goods against a white background; you should show them in action, being used by others.

Best Made Company is an excellent example of combining traditional product photography with images of their products in use. Large photographs of the entire product from various angles, as well as close-ups of small features, can be found on their product pages. They do, however, have a “In the Field” segment that shows the product being used or worn in the appropriate setting.

The same can be said for portraits of individuals. Rather than showing stock pictures of your staff or clients, it’s preferable to use photos of real people. By replacing stock images of truckers with photos of actual students, a truck-driving training company saw a 161% increase in conversions.

8. Enhance readability

The value of text content on your online store has been stress in previous points. Whether it’s the headline, sales copy, or the words on your CTA buttons. The readability of the content is essential in addition to the content itself. If your compelling content isn’t readable in the first place. It won’t have a chance to persuade consumers to purchase from you.

Here’s how you can make your sales copy more readable:

Increase the font size

If the text on your online store is 10pt, it may be too short. Increased font size on a tech company’s website reduced bounce rate by 10% and resulted in a 133-percent rise in conversions. According to Click Laboratory, a design firm specializing in conversion rate optimization. Though the original font size of 10pt appeared to be better, raising it to 13pt and improving the spacing between the characters and lines resulted in better business performance.

Simplify Your Wording

You can use resources like the Readability Test Tool and Readable.io to verify the readability of your site’s language.

Basecamp is an example of a website that excels at all of the above aspects. According to the Readability Test Tool, their homepage copy can be understood by children aged 10 to 11. The text is also legible from a distance due to the wide font sizes. The readability of the page is also enhance by the bullet points and the implicit hierarchy imply by the various font sizes.

9. Demonstrate that you care for your customers

To attract further sales for your online shop. You must also demonstrate that your company has a track record of happy customers. Industry awards, a list of former or current customers, case studies, and testimonials may all be used as evidence.

This is particularly important for new companies looking to establish themselves as a trustworthy brand quickly. According to a BrightLocal study, 84% of customers trust an online review as much as a personal recommendation.

In addition, the higher the number of reviews a product has, the lower your conversion rates would be. Conversion rates rise by 4.6 percent when there are more than fifty product reviews. Now is the time to gather testimonials and ratings if you haven’t already.

Casper is an example of an online store that gets social proof correct. Star ratings and reviews are shown on each of their product pages. When you hover your mouse over a product’s star ranking, a small window appears with the ratings breakdown and a link to read all of the reviews.

10. Prominent Guarantees should be shown.

You can also boost eCommerce conversions by assuring tourists that your goods or services are of high quality. This can be accomplished in the following ways:

  • Badges for protection. These are the badges that indicate that your website’s transactions are private and safe. With the addition of a security badge from VeriSign, digital marketing company Blue Fountain Media saw a 42 percent rise in conversions. However, not all badges are produce equal. Consumers only trust badges from well-known brands such as Google, PayPal, and Norton, according to a report by Conversion XL.
  • Return plans and money-back guarantees are both available. This earns the confidence of potential customers because they know they can get a refund if they aren’t happy with the product or service. According to a case study conducted by Visual Website Optimizer, adding a badge showing a 30-day money back guarantee increased conversions by 32%.
  • Badges that are unique to the industry. These badges are exclusive to your profession or business. They may be business rankings, honors, accreditations, or organizational memberships. Bag Servant, an online retailer, saw a 72 percent rise in conversions simply by showing an award they had received.

Minor tweaks will help you increase your online sales

As the above suggestions demonstrate, you don’t need to redesign the whole website to increase sales. Simple checks on various website components, such as calls-to-action, photos, and navigation, can often be enough to boost profits. Run one or two tests every few months at the very least to ensure that your small business is getting the most out of your online store.

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